Brezza Wave Crashess Down Ecosport Prices !

The terror of Brezza wave sweeping the market has made Ford to cut the prices of its market leader compact SUV Ecoport by huge margin. 

Maruti started Vitara Brezza bookings two days back at very attractive prices, undercutting Ford Ecosport prices by a good margin.The result of attractive Brezza pricing, combined with stellar reputation of Maruti  brand, was that the dealers have already bagged orders for over 5500 cars in just two days.

The grand reception given to Brezza by Indian car buyers had sent shock waves into the Ford India headquarters, which has wisely decided to lower the prices of its bestselling compact Suv - Ecosport,  by as much as Rs.1.12 Lakh (ex showroom Delhi).

 With this smart move Ford should be able  to divert some of  the flow of prospective Vitara Brezza buyers  to its own showrooms and maintain the leadership position of Ecosport in this segment.

 

Now it will be interesting to see how the  car buyers responds  to this generous price cut by Ford, and how Maruti Suzuki responds to this drastic price cut. 

But I am sure of one thing that more competition in this segment will only result in compact SUV’s being available at  attractive prices, making them VFM propositions for Indian car buyers.

In the coming days it will also be interesting to see how the success of Brezza, and price cuts for Ecosport, effect the sales of TUV300, the hot selling compact SUV from Mahindra And Mahindra.

                                                                                                                   ....Alok 

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