Till Maruti launched its compact SUV Vitara Brezza, Ford's Ecosport was the ruler of the compact SUV segment, infact with Ecosport Ford practically invented the compact SUV segment in India.
Before Ecosport's launch both the market leaders, Maruti and Hyundai, had no clue about the changing taste of the Indian car buyer, who wanted something more than just the simple sweet compact cars, which were good for the daily grind, but fell short on those fun weekend trips.
Ford identified this need of Indian car buyer and made EcoSport keeping in mind the market aspirations in mind. Ecosport was launched in India in 2013 and opened to a fantastic response, Indian car buyer loved the high stance, rugged styling, feature loaded interiors, and on top of all this the mouth watering launch prices made EcoSport the hottest selling car in no time.
Since than other auto manufacturers too tried to cash in the ever growing craze for compact SUVs in India by providing more rugged looking versions of their small hatches, but these makeovers didn't go too well with the car buyers and EcoSport ruled unchallenged.
Car enthusiasts waited with bated breath for the two giants Maruti and Hyundai to respond with their own versions of compact SUV's, but neither Maruti nor Hyundai throw any half baked products in the market just to occupy their place in the segment. Both companies are know for their great products which were loved by the masses, so Maruti and Hyundai both took their time and just like Ford they too came up with brand new products Vitara Brezza and Creta.
Hyundai Creta was the first to arrive on the scene in end of 2015, and since than has been burning the sales charts. It seems Hyundai never had any intention of competing with EcoSport, they made Creta bigger, much more luxurious than Ford Ecosport, and placed it at a much higher price point too. In a segment above compact SUV, Creta was pitted against the big boys - Renault Duster, Mahindra Scorpio and XUV5OO...btw none of them have the interiors, styling, features, fit and finish like Creta :D. Hyundai's strategy worked so well that Creta managed to carve a niche for itself, and has been been selling 7K+ units since past several months.
Hyundai Creta was the first to arrive on the scene in end of 2015, and since than has been burning the sales charts. It seems Hyundai never had any intention of competing with EcoSport, they made Creta bigger, much more luxurious than Ford Ecosport, and placed it at a much higher price point too. In a segment above compact SUV, Creta was pitted against the big boys - Renault Duster, Mahindra Scorpio and XUV5OO...btw none of them have the interiors, styling, features, fit and finish like Creta :D. Hyundai's strategy worked so well that Creta managed to carve a niche for itself, and has been been selling 7K+ units since past several months.
Maruti launched Vitara Brezza in March 2016 and pitted it head on against the compact SUV segment leader Ecosport, by launching Brezza at prices lower than Ecosport. Ford too responded by lowering Ecosport prices substantially. But with its contemporary styling, its long feature list, with no hassel Maruti owenership experience, and with the undisputed power of brand Maruti... Brezza not just opened to a fantastic response, but within no time booking numbers kept swelling, and waiting period extended to a few months.
The lates May auto sales numbers have come in, which show Vitatra Brezza sales at 7193
and EcoSport sales... less than half ...at 3033 (source team-bhp), and this shows that Brezza is the undisputed King of compact SUV segment in India.
...Alok
...Alok
Maruti Vitara Brezza Vs Ford Eco Sport comparison video.
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