Ford India has launched Black edition of its hot selling compact SUV Ecosport.
Black is a special edition of Ecosport which gets some cosmetic changes to the exterior of the SUV, and as the name Black Edition suggests black is the highlighting colour here.
I guess the colour black is being used to enhance the rugged and sporty look of the SUV and to make it standout in the crowd of other Ecosport.
The Black edition Ecosport gets a black front grille, 16 inch black alloy wheels, black mirror covers, black fog lamp bezels, black roof rails and roof cross bars.
The Black edition Ecosport will only be available in Trend+, Titanium and Titanium+ variants and will be priced higher than the normal variants.
So if you don't like the chrome and dazzle of the normal Ecosport then this Black edition, more macho looking car will be for you.
I guess Ford has done a good job by providing one more option to Ecosport buyers, as many young customers go for all black theme for their cars and has to go for after market accessories to get the black look, so this original factory quality Black edition Ecosport should find quite a few takers in the young crowd.
The growing popularity of recently launched Maruti brezza must have got Ford worried and they had earlier reduced the prices of Ecosport to bring it at par with its direct competition Brezza.
...Alok
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