New Ford Endeavour sold more copies than the segment leader Toyota fortuner which has been ruling the segment without any competition for a long long time.
Old Endeavour had quite a fan following in India even with its dated looks befor Ford stopped the sales and left the market open for Toyota Fortuner.
Ford's timed the launch the of New Endeavour perfectly. SUV lovers have been waiting for a new Fortuner long time as the old Fortuner has been growing long in the tooth for a long time and lapped up the New Endeavour with loosing anytime.
Many SUV lovers just hated the lack of comfort and plain jane interiors of the old Fortuner which it shared with its taxi sibling Innova, but Fortuner's extra reliable Toyota engine always made sure that the hard core SUV enthusiast found it a good buy.
Without any competition to the Fortuner in the market Toyota has not hurried to launch the new Fortuner...called Everest abroad....in India,
The declining Fortuner sales gave Ford a good opportunity to launch Endevaour, the reports of its premium looks and interiors had been floating on the internet for a long time.
Since its January launch in India the big butch New Ford Endeavour has been well recieved by the SUV buyers, the quality, fit and finish, long feature list and competitive pricing made sure that Ford Endeavour buyers were really happy customers, and within a few months since its launch New Ford Endeavour has over taken Fortuner sales.
Will Ford Endeavour be able to rule the segment like Toyota Fortuner only time can tell, because the real fight between the two SUV's will only begin when New Fortuner will be launched in India, but i guess till then Endeavour will continue to overshadow Fortuner sales.
...Alok
Video Review - Renuka Kripalani reviews the New Ford Endeavour.
For more information you can also read complete, in depth review of New Ford Endeavour on Team-Bhp
For details you may also see Official website of New Ford Endeavour.
No comments:
Post a Comment