Monday, May 9, 2016

New kid Renault Kwid challenges the king - Maruti Alto !

Renault Kwid, the hot selling entry level hatchback has been grabbing more and more share of the market, its  rising sales has seen Renault ramp up the production of this compact SUV hatch. In the month of April Renault moved over 9K Kwid to its dealers and we expect this number to increase more. 

The stupendous success of Kwid has set Car enthusiasts thinking about the the impossible - Will Kwid finally dethrone Alto800 from the position of highest selling car in India? 

Looking at the latest  numbers on TeamBHP i found Kwid numbers are over 9K and Alto is much ahead at more than 14 K, but while  Kwid numbers have increased,  Alto's yoy numbers have decreased by 23%, this should be a cause of concern for Maruti.

But as we all know Maruti is very very competitive and guards it turf fiercely, and to take care of the increasing competition from new entrants like Mahindra KUV1OO,Tata Tiago, Datsun redi-Go and others, Maruti is soon launching a refreshed version of Alto which may see the numbers go up again.

Renault has done an excellent job in making a good product  and pricing it below the customer expectations, which makes Kwid a real vfm car. Now if the the long term ownership of Kwid is as troublfree and low cost as Maruti Alto...we may have a new segment leader on our hands.   
                                                                                                                                                       - Alok


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